Mudanjiang travel how to "Modern Peking Opera"? - "Mudanjiang City, Heilongjiang Province Tourism Development Master Plan" Implementation Review

Published：2015-08-11Author：Sources：Views：1698

　　December 23, 2014, by the internationally renowned director Tsui Hark's film "Modern Peking Opera," the official release. As the film's main viewfinder, it is also the birthplace of Linhaixueyuan, Wei Hushan location, a lot of scenery Mudanjiang City of Heilongjiang Province, culture and other elements widely disseminated through films, as the movie agitation "Linhaixueyuan fever" continues to heat up, Mudanjiang tourism awareness, reputation once again be raised.

　　This is the second of Hunan Satellite TV, "Where is the father" program, Mudanjiang tourism element again wide in front of the national public television entertainment has become the best means of Mudanjiang City travel outward promotion. Over the years "kept in purdah did not know", "Habitat Park Lake a dominant" Mudanjiang tourism, already realized the magnificent transformation taking Tiger Mountain.

　　2012, the new space (China) Tourism Planning and Design Institute bear the "Tourism Development Master Plan Mudanjiang City of Heilongjiang Province" (the "Plan") in the preparation tasks. In the planning process, the group is Mudanjiang rich tourism resources and cultural and recreational resources attracted by geological wonders Park Lake territory, the state's influence Hailin, Hengdaohezi Far East style, unique China Snow Village, Bohai Sea thick ancient history, reflects the enormous potential Mudanjiang tourism. But then the reality is that, in addition to the successful creation of the National Park Lake territory AAAAA level scenic spots, Wei Hushan, Hengdaohezi Bohai ancient exhibits and other potential resources scattered, small, chaotic development, the lack of theme; China Snow Village with National the influence of tourism resources, but tourism as the overall tourism popularity and Mudanjiang, stay level at the regional level, not known to outsiders.

　　To this end, the research group in the "plan" put forward, Mudanjiang should enhance the status of the tourism industry, to create a Northeast Asia "leisure city", focusing on building Hengdaohezi - Hailin, Habitat Park Lake - Bohai State two growth poles nuclear, development Linhaixueyuan, China Snow Village, Lotus Lake, Dongning border four tourist parks. Made great efforts to promote the development of film tourism, will Hengdaohezi - Hailin Area into a northern Chinese film base, the formation of "Hengdian south, north Gantt" pattern. In marketing, especially proposed to take advantage of Han and other entertainment celebrities, entertainment marketing through television programs, variety shows, movies and other means.

　　Planning and implementation for two years, Mudanjiang City tourism development with remarkable results. External marketing and promotion, by the end of 2013, Hunan Satellite TV hit variety show "Where is the father," framing the arrival of Chinese Xue Xiang, Meng Meng baby's dad, significantly increasing the Chinese Xue Xiang, Mudanjiang visibility. By the end of 2014, with the "Modern Peking Opera" aggressively, Mudanjiang tourism popularity and reputation will be further enhanced.

　　In tourism destination building, in September 2014, Mudanjiang City, was "2014 China (International) Leisure Development Forum" as the "2014 China Top Ten characteristics and leisure city." October 2014, Ning Bohai Beijing Longquan House ruins tourist attractions and Hengdaohezi Hailin Hailin City area, the Heilongjiang provincial tourism scenic quality rating committee organizational assessment, rated as national 4A level scenic spots, so that scenic Mudanjiang star grade index in the province after Harbin.

　　As of November 2014, Mudanjiang City tourism revenue reached 10.072 billion yuan total, an increase of 19%; receiving tourists 15,860,200 passengers, two indicators were a record high. 10.072 billion yuan of tourism revenue, foreign exchange earnings $ 512,195,000, an increase of 10.7%; domestic tourism income of 6.435 billion yuan, an increase of 24.3%. 15,860,200 passengers in tourists, overseas tourists 1.151 million passengers, an increase of 2%; domestic tourists 14,709,200 passengers, an increase of 22.5%.