Winery Case Bordeaux region of France Introduction 2

Winery Case Bordeaux region of France Introduction 2

- "Xiaolizhuang" Merino Scenic overall plan of reference cases finishing

I'm using only finishing in August 2010

Fourth, Bordeaux's legendary Chateau - Mouton (Chateau Mouton):

Vineyard area: 82 hectares

Grape varieties: 80% Cabernet Sauvignon, 8% Cabernet Franc, 10% Merlot, 2% more than the small Virgin, 1% Malbec

Brewed way: mining traditional wooden fermenters

Annual production: 360,000 bottles

1. Introduction

　　People love to drink red wine French wine producer must know the top five Bordeaux wineries, which later in 1973 joined two of the formerly Chateau Mouton (Chateau Mouton) most legendary. France Chateau Mouton Rothschild Baoluo Si (Château Mouton Rothschild, Chateau Mouton referred to) in Bordeaux Pauillac (Pauillac), which brings together the top five wineries in Bordeaux three. Mouton earliest vineyard land called Motte, meaning slopes, namely Mouton etymology. The slightly undulating large stone layer is very deep, in some places up to 12 meters, has traditionally been thought to grow the best grapes, makes the best wine. 1720 Joseph de Brane when open vineyards, Mouton's right to determine the territory. Eighteenth century, this vineyard will be called "Brane-Mouton". 1853, high great-grandfather Baron Philippe de • • Nathan Neil Baron Rothschild Chateau Mouton later, there are 37 hectares of vineyards, with the main types of Cabernet Sauvignon. Winery two years after purchase, is the famous 1855 classification of Bordeaux, Chateau Mouton Grade II listed Vineyard. But then Bordeaux "vineyards grade Federation," also believes that in two of Mouton outstanding, so specifically listed two first name.

　　After purchasing the winery, although the family from generation to generation in the efforts to improve the vineyards and winemaking, but no one has personally run winery in Bordeaux. Until 1922, in order to escape World War I, only two years old Philippe Baron (Baron Philippe Rothschild) went from Paris to Bordeaux. After a short period of time, he found himself very fond of this piece of ancestral vineyards and wine. He persuaded his father to give him the management of the winery. 1922, he officially became the winery's director of business people. Since Mouton maintain high quality, so the wine prices have been the highest in the sometimes more than four top wineries wine prices. Philippe Mouton proposed upgrade, and this effort for 20 years. 1973 Mouton officially upgraded to a winery, after the 1855 Bordeaux classification, only one upgrade for the top wineries. Since then, Mouton became one of France's top five wineries in Bordeaux.

2. planting and brewing

　　Mouton vineyard management modernization, hire experts responsible for viticulture, planting density of 8500 per hectare, with an average age of 45 years. When the harvest is manual picking, as in the past to hire fewer, larger parks, harvesting usually takes two to three weeks, so you must harvest the grapes may not mature. But since 1982 after zoo workers hired for each harvest up to 600 people, only 3 to 5 days to harvest complete, so the zoo can to be harvested when the grapes fully ripe set time, in the basket in to the distillery, this change makes many quality than ever before. Use oak barrel fermentation fermentation, Mouton has been used today one of the few wooden fermenters Bordeaux.

　　Usually the fermentation time is 21-31 days; then transferred to new oak aging 18 to 22 months, the annual output of around 300,000 bottles. Mouton Rothschild has the world's most advanced laboratories, the current winemaker • Patrick Ryan (Patrick Léon) is a wine laboratory manager before any Bordeaux Chamber of Commerce under the supervision of agriculture, science and technology are very familiar to modern winemaking and importance. From this point on, Mouton wine can be said that thousands of French winemaking tradition with modern science and stuffed out.

3. artistic wine labels and brand marketing

　　In fact, established in 1855 International Exposition French grading system it was only as a top-four wineries, a hundred years Mouton owner of all to find ways, want to reverse because of their nationality Complex winery unfair evaluation, simply because they are from the United Kingdom, "Philip Baron." The winery has been able to break through the rigid later official French administrative system and achieved certification level, in addition to wine, the winery's quality assurance and management, that is the most important since the Second World War began in 1945, The winery annually select one artist's work as a bottle label paper, became the wine industry and arts events, they succeeded in their own brand. And over the years he was invited to design the subject of wine Chateau artists, both famous artists also regarded as a great honor. For example in 1954 Braque, Dali 1958, 1964 Henry Moore, 1969 Joan Miró, 1970 Chagall, Kandinsky in 1971, 1975 ...... Andy Warhol, and even Picasso, etc., do not And a foot. And every painter paid for five cases in different years reached maturity Mouton wine and the vintage Mouton wine. Chinese painter Mr. Gu Gan recommended by the British Museum, was invited to Mouton painting in 1996, Mouton and China's first lasting bonds.

(Mouton House appearance with 1996 wine labels, Image Source: Internet)

　　Currently the network on Mouton's search Categories strip the word has "brand", "culture", "wine", show the public the impression that it triggered my interest. Good product with great marketing strategy, reflecting the operator's intentions and taste orientation. Furthermore then through several generations persist, seize the historical opportunity, and then reverse history, has made its own rightful place - "Bordeaux's top five Chateau" one.

　　Mouton within five wineries know best how to use cultural brand marketing strategy, ten boxes of homemade wine every year that can change the world-renowned painter appropriate for endorsement, which produces effects also extend to the arts, has become an annual cultural event. Because the artist in exchange for ten boxes of high-quality wines and to become a topic (red wine has become a work of art), and only two said Mouton interactive shine, all they need, after all, the art can not be measured by money.