Chongqing Lan Tianhu ecological theme park resort overall planning and conceptual planning

Chongqing Lan Tianhu ecological theme park resort overall planning and conceptual planning

The most ecological, most FUN Song

- Create the first tourist destination in Southwest core platform

Client: Loncin Holdings Ltd.

Completion Time: 2010.01.02

　　Project Background: Fengdu County Tourism Development and Construction Management Committee focuses Lan Tianhu this quality tourism resources, to be relying on Lan Tianhu alpine lakes, to develop a financial tourism, real estate, business integration in the international resort, the preparation of the "Lan Tianhu Master Plan "international resort, the resort proposes to build a national ecological demonstration zone travel, southwest of the first tourist destination in this great vision, through the interpretation of planning, plans to build an area in Lan Tianhu international resort area area of 7,000 acres of health and sport concept theme park vacation. Project to how resources in case of occurrence is not prominent, build the core appeal of the entire resort, fry the whole land, enhance regional integrated land value of the project to become difficult.

　　Highlights 1: Eco-Resort + Theme Park, southwest of the first tourist destination to create the core platform

　　Project to the resource distribution, not outstanding, in the original resource is difficult to form the core of attraction. The new space proposed ecological theme park resort overall development of ideas, through cultural implantation, transplantation recreation, ecological conservation, building a collection of the world's ecological recreation mega theme park resort, clever blend of eco-resort on the advantages of the theme park, and laid it in the Southwest The benchmark position. Thus boosting the huge tourist flows, fry plots, rapid increase regional awareness, to form a comprehensive recreation center, and thus enhance the overall value of the land resort. Through this complex eco-resort recreation park, forming the core attraction Lan Tianhu international resort area, so that the project to be a core carrier Lan Tianhu and internet.

　　Highlight 2: from precise positioning to fine custom, highly personalized planning, feasibility of the end product

　　Only to be reflected in the end product, the initial positioning makes sense, the project team to establish "build the southwest region of the first tourist destination core platform" position, around the development road of "ecological theme park resort", and carried out several brainstorming , the birth town cliff, cliff health SPA, Xingxingxia nearly a hundred highly personalized, the feasibility of the end product.

　　Highlights 3: Travel + real estate, attention centers and profit centers separated Development

　　Theme Park is a regional center of attention, is a powerful starting point detonation region, enhance regional value, but a long payback period, planning land by the theme park fried, then point the property development profits, then the replacement via real estate profits park construction, and promote the park automatic blood. "Travel + real estate" development approach, in favor of the Principal and revitalize the capital, to build real estate attractive.

　　Highlights 4: General Articles + Full resort, take the comprehensive development of tourism-oriented regional road

　　The new space in accordance with the "Pan estate + full vacation" concept, put forward for the entire parcel-based integrated regional development, advance the development of the ecological characteristics of the large country resort theme park, anchored to the integration of industry, education industry, the hotel industry, agriculture, small industries, and build the tourism industry chain, and in a variety of industrial profits rolling into the park to update construction, scenic recreational way, the diversified development of profitable way.

　　Highlights 5: cartoon rich experience

　　According to the current boom in the animation industry, a new space for the park tailored out of a group of vivid, lively plot cartoon image, making identification system used in the series plot relationship between the park attractions, amusement rich experience, in addition, cartoon image is also used scenic souvenir processing, video production, profit, marketing yuan.

　　Highlights 6: the first "T-MALL" travel supermarket model

　　Paradise Valley to build new space will become a popular, diversity, normative, self-help, brand chain of large supermarkets eco-tourism theme, design products for different groups of tourists, develop "self-service" leisure, tourism products for the display style, reduce labor costs, meet visitors active participation, the desire for self-realization.

　　Highlights 7: develop a scientific project selection criteria

　　To enhance the project planning of science, based on the factors affecting the development of tourism projects, the project team developed a "tourism product development screening assessment criteria" set four elements, eighteen big factor, the use of mathematical methods to calculate, analyze project importance and feasibility for screening products.