Folk tourism and city image shaping

　　Folklore is a country or nation created by the general public, to enjoy life and cultural heritage, is unofficial, non-elite of customs, traditions and all sorts of things like a collection of production and life, a city in the industrial era devoid of character, with folk this kinds of grassroots activities to enhance the city's image and then shaping the character of the city, has become a craze.

　　Includes virtually the entire world, the majority of cultural history in text form spread is the official, elite writing, the people have no voice, their culture is relying on word of mouth, then, which resulted in history, culture and soul of ordinary people deep gap exists, folk culture will become both a reality, but the edge of the deep cultural forms. In addition, the outbreak of the global doctrine, but also makes this official, the right to speak further expansion of the elite and, more importantly, a strong modern civilization ravaged the globe, will direct the country folk to deconstruction. Then, gradually waking world, the city gradually lost character, language, food, architecture, customs gradually converge into the city with no memory of the state.

　　China's cities are amnesia. 2.14 Valentine's Day instead of the Tanabata, Christmas, New Year's lively than the Dragon Boat Festival is a Korean inscription, nest, eggs, big pants hung as a landmark in the capital as the world, after the sea alley gradually lived foreigners, Chinese college students still simply that worship is a superstition, not married people in contemplating divorce. All sorts of rituals, ethics in modern civilization impact, disappearing, disorder become an important feature of modern society. Ancient said, "to go thousands of miles way the saying" has become a myth, because the homogenization of the world, it has been difficult to make people through "Barry different wind thousand different vulgar" way to increase experience and vision. When people celebrate Beijing developed like New York, when, in fact, means that Beijing is not to Beijing. Chen Pingyuan scholars believe that China is not the lack of international perspective, but the local Chinese and traditional Chinese understanding and respect.

　　So, people start to lose the identity of anxiety, began looking for identity, that is, globalization and the Folk is accompanied with, only to feel the global crisis, will appear Folk conscious awareness. In the absence of globalization, when not specifically look at the folk in the big expansion of globalization, when folk will need to have a "transformation" of consciousness. Rescue identity rescue memory became a major and urgent project, UNESCO organized a special Heritage Committee, in the form of jurisprudence to dominate the world recover memory. Meanwhile, with the value of the "people" as individuals gradually get attention, reflecting the unofficial and non-elite folk culture, quite naturally get unprecedented attention, and to the government and the elite form of writing history and culture of equality culture pattern. This is, from inside the sensitive film and television work has been seen, grassroots, people, rural, natural variety of cultural symbols gradually into people's vision.

　　As a city, but also come to realize that with the change of the individual needs, the city has to develop in the direction towards personalized. This time, the birth of the attention economy, and effectively promote the city's character creation process, the development of folk tourism have become the forefront of shaping the character of the city, and folk festivals has become a catalyst in this process. Because the folk festival is present in the people living in a series of things like, symbols showcase, especially in the media age, here are some folk elements will have a multiplier effect and diffusion, thus affecting the city.

　　City tourism through the development of folklore, have at the least significance. First, from a metaphysical perspective, "people-oriented" implementation, is to pay attention to the presence of the people, a respect for the people of the city, is a warm, harmonious city, and this is consistent with official propaganda. Secondly, from an economic aspect, industrialization has led to regular social product is relatively saturated, with its stock split, it is better to create incremental, through the development of folklore, and cultivate new economic growth points, it is they feel. Again, folklore involving symbols, habits, color, language, food, architecture, folklore tourism development caused by the people the importance of their own culture, and then form distinctive image of the city, Internally, enhance cohesion, Externally, people impressive in itself is a kind of economic and technical.

　　Now, with "Chinese Folk Chinese Folk Literature and Art books reflects" the Great Wall announced the completion of the culture, thoughts of intangible cultural heritage increasingly warming, attention economy and urban design theory of accumulation, to folk festivals featuring the city's image project will be gradually deepened. Such as Guangdong, Shanghai has the status of cultural industries tilt policy, practice two relatively developed areas, but also conveyed a positive trend.

　　Folk festivals in the use of the process shaping the city's image, pay attention to several issues:

First, as the folk festivals very state of point sense, it must be rooted in folk activities on a normal period of significance, therefore, folk festivals proceed from the long term, make it clear that, since it is a showcase, it has dispersion show, dispersion must become the norm, so have efforts together, depth and breadth.

Second, in the mining folk, pay attention to the modern interpretation of folklore, any lack of dialogue and modern folk are not viable, folklore is also bursting with vitality in this modern interaction. Like emphasis on traditional Chinese wedding celebration, and Western-style wedding emphasis warm, modern psychology in general, for the love, warmth is more important than the festive relatively speaking, then, for the wedding folk will have to absorb some modern, warm outside elements performed traditional folk transformation.

　　Third, folk culture is a way of life rather than furnishings, folk festivals, folk should not display style display, to create an atmosphere in folk, allowing visitors to experience into the most popular folk, roots experience will be carried out, to create a life the culture.

　　At present, the urban image more and more attention has been extracted from folk symbol, drawing elements from the marketplace, to form a consensus, a people's culture as the main cultural life of the city, is bound to be a warm, active, close to the city.