Analysis of reference for the proposed introduction of Xinjiang Li Zhuang scenic Case

Analysis of reference for the proposed introduction of Xinjiang Li Zhuang scenic Case

I'm using only written - August 2010

　　Since Britain, France, Italy and other European countries in the early nineteenth century began restoration of historic buildings, after two centuries, the protection of ancient buildings has become a global trend, this wave is in the ascendant. Since 1985 China joined UNESCO as "World Cultural and Natural Heritage Protection", an annual rate of accumulation of one or two world heritage, now in China there are 40 projects have been included in the "World Heritage List" them.

　　When this fact on the global tourism industry, especially in recent years, tourism focusing on cultural and spiritual tendencies, resulting in a kind of role? Because the hot pursuit of the world heritage registration after the tourists have to borrow situational education, justified in the name of spiritual construction, attracted world-class attractions to be pondered, recalling something or feel inspired by ancient nature, but most visitors is the red the scarcity from the world heritage. For the foreseeable future, China and other countries in the world heritage will still continue to increase the speed with tourist attractions to build competitiveness and vice versa, then the scale of extraordinary or divine, it may not be able to meet the increasingly insatiable appetite tourism.

　　Therefore, after the repair or Xiaolizhuang Visitors can evoke nostalgia, back when the good spirit of the settlement, but to create a better nostalgia, they are not simple tasks. After the restoration of historic buildings in general use, usually as the only file with the article shows, and a means of reproducing the situation in an attempt to return to the original flavor of the 'year. " Of course, Li Zhuang has the historical truth and importance is undoubted, but we fear that once the museum of history on this "freeze" like Li Zhuang steam generator stopped general. Reply to freeze plus work history required, not after fieldwork, plus collection of old things to be furnished in the building after the restoration, then you're done. Today's tourists during a visit to historic sites would expect to see the "truth", will be more picky, but I personally think that this part of history is not a heavy build resort development Xiaolizhuang real difficulty, at least for the average tourists , "truth" is being created, and even can be excessive real.

　　The difficulty is how to deliver the "right" of tourist information, as far as I understand, in 1953 Li Zhuang is the first of three full electrical facilities in Xinjiang where at the time of Xinjiang, also known as Little Beijing, then that is modern representatives, and Soviet-style building itself is also typical of modernism. Consequent, Li Zhuang whole show is by no means past history, or even not to fall. Placed in China's tourist attractions, museums, historical construction material, cultural landscape, Li Zhuang was young. As a result, Li Zhuang, he's not with the competition's length, but it should be emphasized modernization process, and even post-modern.

　　In this regard we need some imagination, after globalization, emphasizing the body movements of travel (with respect to the Internet and television images of roaming), allowing visitors to feel the atmosphere in which we as a tourist attraction to be shaped. Let visitors willing to travel out and decided to Li Zhuang tourism messages may come from travel agencies, friends and relatives recommended; Internet, TV, radio, newspapers, magazines, maps, public transportation and other media publicity and coverage. Hit from the front view, people will be looking forward to travel (including settlement has or has not experienced life, but does not include collective sightseeing package tour tourists, because they are usually not travel breakdown option), which look It is usually given via its received message source, and then converted to want to see or want to experience. Once visitors enter Xiaolizhuang (first regardless of the manner of tourists arrive, distance is a need to explore the subject), you can get what they want spectacle, cursory way to take photos to share with family and friends back home, and put into the blog to prove he came over.

　　From "expect to see", which is generally the minimum requirements for sightseeing (for example, Li Zhuang forecourt plaza ceremony carried flowers and a large photo, etc.). But such a walk with pure sightseeing, tourists' expectations and saw the "gap between the pair as the tourist attractions of Li Zhuang, it is meaningless. Because so far, the ground has not yet been created tourist value, the above-mentioned acts are limited to only the landscape of plunder it, their interaction can be established in the whole finished a collective gaze of the landscape was created, it'll have, we often say : "Tourism is sleeping on the train, off camera," If Li Zhuang is located in Urumqi day tour "through" position, as long as the local travel agencies, tour guides can meet, tourists and resort I can not produce human interaction. Once the lack of human interaction tourism means no consumption, after all, the nature of the tourism industry is the high density of labor services, service diversity can provide service within the area and tourists willingness to consume it be possible to talk about tourism economic output.

　　As a result, Li Zhuang in the northern tourist attractions on the whole, how the "After" forward to the "stops" the homework, the development of resort and recreational needs of the consumer are the tourist attractions that should be actively developed, produced mesh items . Also only real vacation needs to be created, in order to promote local tourism place overall revenue from transportation, accommodation, catering, recreation, sports and shopping for visitors to complete the overall service features and satisfaction feelings, but by no means confined to the ticket sales. Only in this way also, the Corps spirit and history of Li Zhuang's is likely to be truly seen by travelers or tourists will buy their souvenirs time and time again to be awakened memories from Xiaolizhuang holiday.

　　In recent years, globalization and the ground of the dialectical process, to analyze the travel trends of today, the difference is an inevitable direction, market segment has already developed, and the division of the world tourism market has been performing with the theming. Committed to historic buildings such as the UK and cultural landscape preservation and restoration, to show the cultural capital but also to promote local tourism value; and South-East Asia to the West to show "exotic" type of tourism to attract; Australia in recent years emphasized the importance of the tourism festival . China's reform and opening up tourism, a magnet for attracting global, especially for the Western world. However, there are more and more people worried that a new tourist attractions have been developed, it means that the consumer is about to be exhausted, such fears are in fact justified. China's booming tourist attractions, such as Sanya lucky, in a progressive manner moderate long-term development policy to ensure a certain quality of tourism, but more places of interest only to land blind pursuit of short-term or the number of tourists and improper construction, you can only eat the bitter fruit.

　　After the conclusion and after two future research and market analysis, we propose to Li Zhuang - "Xiaolizhuang met in Bordeaux" concept, advocated combining historic buildings and industrial estates to expand the concept of car travel goods and other projects, the direction of its plan, and have launched a Case Study.

 

Note:

① 2004 年 7 May 7, the 28th World Heritage Committee session "Suzhou Decision", the "Protection of the World Cultural and Natural Heritage Convention," States parties to the original can only declare an annual world heritage "Cairns Decision" amended as follows: from 2006 onwards, a State Party may declare up to two World Heritage each year, of which at least one is natural heritage. Xinhua, 2010/8/21 Click to read http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/ziliao/2003-07/03/content_951783.htm

The most notable example is none other than ②, a River Thames in London, converted from old power plants by Tate Modern, opened the first year attracted 500 people to visit.