Theme park with leisure time to develop methods to promote the evolution of real estate

　　Leisure time has come, leisure real estate development will be the future trend of the real estate development. Leisure real estate will no longer be limited to the elite real estate, and will become the mainstream form of real estate, recreation thought to be widely used in the real estate of every detail, start looking at the Chinese Culture imprint of the moment, as the real estate cultural objects layer, there will be More cultural play.

First, the macro trend

　　(A) transforming tourism to leisure, recreation become the basic rights of ordinary people, the normal demand

　　"Tourism" is relying on the "tour" of the spatial displacement of recreation, essentially through different places to find the ideal and escapist fatigue life and harsh environments, which requires specialized consume "tour" of the time, busy people anxious, having "Special symbol" is no longer interested in different places, but eager to leisure everywhere, anytime, anywhere. Modern science and technology a significant reduction in working time, also increased the wealth of ordinary people. Leisure is no longer a luxury consumption of high society, but with education, health care, become the basic rights of ordinary people, the normal demand.

　　(B) "Travel + real estate" mode to see through, leisure real estate will become the mainstream form of real estate

　　"Travel + estate" model, in fact, is the center of attention and separate profit center, to travel in the name of easy to take, but by the slow return of funds together popularity fast tourism development will fry habitat, thereby raising the surrounding housing prices, to achieve regional real estate development funds quickly withdrawn from circulation real estate development model. In fact, this resort real estate development and real estate separate form, lack of recreation ideas guide, real estate forms and there is no fundamental innovation. Whether OCT, Song Dynasty or Tang Paradise, are blunt "Travel + real estate." People's sense of space recreation can be small scale, but in the periphery of the large estate of thousands of acres of the area, in fact, does not completely provide to tenants recreational function. As the owner of maturity, "Travel + estate" model gradually see through to system developers thought recreation recreational real estate will get attention.

　　Traditionally, leisure real estate generally in accordance with the "four dishes and one soup" model, namely supporting the real estate golf course, boutique themed hotel, yachts, winery and spa SPA, but in a casual became the basic rights of ordinary people, under normal demand in the background, and comply with a theme characteristic of the spending power of ordinary people leisure real estate, real estate development and even the future land management, it will have a revolutionary significance.

　　(C) the topic estate still remain in the conceptual stage, calling for system theme from the environment, recreation, services to create

　　Although the theme of real estate have been proposed in the early years, but in the practical level, but merely at the conceptual stage. For example, the town of Venice across the country, mostly in the name stuck, even if part of the Venetian architectural style, but also a considerable area of the waters, but seldom system design theme from recreation, service and other soft level, like Italian merchandise, catering , movies, clothing, art, symbols, and these specific topics are not taken seriously in the town of Venice.

　　A impressive theme real estate, you need from the environment (colors, layout, material), recreation (food, housing, transportation, travel, shopping, entertainment, physical, therapy, learning, enlightenment), services (property management services, special services ) system to build the recreation thought through in a variety of sensory stimuli in order to allow the owners to form a strong theme of memory.

　　(Iv) China began to find historical imprint, real estate objects layer will have more culture play

　　In the land level, thousands of city side, cutting off thousands of years of land continuation context, not only in the city, our country also lost roots. In the new century, from the official to the private sector, he began a round involving movement "Chinese Memory", there has been Confucianism Fever, Chinese style music, and other Chinese-style ×× era keywords. A loss of a sense of history and imagination of the nation, will be dry and dangerous. Looking historical memory, not just to Chinese descendants produce land identity, even more so for thousands of years of human civilization achievements guide society towards progress.

Real estate is the most intuitive and cultural objects layer, combined into cities, rural basic features, the future real estate development, will give more consideration to cultural elements, to assume responsibility from the cultural heritage, from the topic, name, material, color, layout, and ancillary services real estate and other aspects of the system to enhance cultural tastes.

　　(5) "Grand Tour" thought become an important means of integrated development of land

　　China 30 years to go the way the West 300 years, rapid urbanization, industrialization led to a broken, environmental degradation, reforming the times cry rivers and mountains. From the social form, economic patterns, cultural patterns system balance point of view put forward by the "big tour" thought, considering the tourism industry consolidation in terms of special abilities, it is in land improvement thought to benefit all stakeholders under the premise out of the traditional on From the physical form of "protection", "circumvention" of rigid thinking inertia land remediation. This "Grand Tour" of thought, has been tested in a practical level, and formed a tourism-oriented integrated land development and other related technologies.

　　Second, the theme park development methods used in the era of leisure real estate development

　　Theme park is designed to meet the needs of tourists diverse leisure and entertainment construction creative leisure activities space having a particular topic, it garden environment as a carrier to cultural reproduction, cultural transplant, cultural displays and high-tech as the means to the theme of the plot throughout the rides.

　　Theme park originated in the Netherlands, after flourishing in the United States, our country, Splendid China theme park to be born as a symbol, the 20-year history, has formed a relatively complete, mature development methods, such as theme refining deduction, tourism landscape design, spatial behavior recombinant , experience design, scene design, multi-industry chain polymerization, etc. These methods can be used by real estate development, improve the living environment, improve the land value, the integration of regional resources.

　　(A) rooted in the land, the dream theme refining deduction method and leisure real estate development

　　Topic refining is a key theme park form a unique attraction in the relevant format support, will form the identity theme parks. In most cases, the theme park's theme is rooted in the land, that is, after the project to cultural, geographic analysis to select, refine theme. As the living room area theme parks, often represents the image of a city, whether it is government or developers, are hoping that the park can focus reflects the city's temperament, resources, history, pursuit. Like Spring park flooded city of Changzhou, Hangzhou Song Dynasty, Kunming Garden Expo, basically represent the characteristics of the host city. It is worth noting that the current theme park theme refining gradually take emotional refining method, which is more interested in the emotional appeal of modern grasp the premise of the project to the thrust reversers existing resources, and then come to the theme of cross-certificate. For example Hermit real estate, real estate religion, that is, to grasp the theme of modern real estate under the emotional appeal.

　　For real estate development is available through local culture, geographical analysis, looking into both the representatives of the geographical features, but also consistent with the aspirations of modern identity and emotional resources to identify, extract the brief welcoming symbol, and around the positioning environment, recreation service system building, forming the image of uniqueness.

　　(B) Travel and Leisure Landscape Design real estate development

　　Landscape is the basis of tourism, theme park development, a lot of extent, in accordance with the specific topic of landscape construction, renovation, decoration, rendering. Currently, the tourism landscape design has become unique, extreme sex, exotic, ecological design concepts, the formation of a system of landscape resource assessment qualitative and quantitative criteria, forming a plant landscaping, land art, science and technology landscape, art made King, bionic landscaping, construction and landscaping and other landscaping techniques.

The current real estate development, the use of technology in terms of structure has been very mature, but the landscape design, still remain in the landscaping phase, it is the physical construction of a blunt. If you can borrow the concept of tourism landscape design technology has been formed, standards, materials, techniques, will feature stiff land, architecture, fashion, dynamic technology, so that people everywhere can get pleasure.

　　(C) the spatial behavior of recombinant method and leisure real estate development

　　Specific behaviors often occur in a particular space, space theme park, behavior recombinant methods, it is to break the traditional combination of spatial behavior, spatial behavior of reorganization, to form a new behavior experience. You can use this method to move into rural CBD, the theater moved into the landscape environment, the cafe opened in the roar of the machine factory in. In the attention economy era, the need is to break the routine behavior of a particular space.

　　(D) Experience Design Methods and leisure real estate development

　　Experience design theme park design is the core technology, the basic methods include interactive and multi-sensory experience. Currently, pure culture, beauty tourism has failed to meet the needs of tourists, the organization wholeheartedly involved in tourism activities, tourists and park event organizers interact, a key attraction is formed. In addition, multi-sensory design refers to a theme park in order to strengthen, through sight, hearing, smell, taste, touch, multi-angle to stimulate visitors, and make it a comprehensive wealth of knowledge.

　　This experience design approach can be fully used in real estate development, so that busy, tired of the city is full of "play" means. For example, can contribute to the development of its architectural structure of the building interactive neighborhood real estate, you can use sound-sensitive element into a musical massage stair steps.

　　(V) the scenario design methodology and leisure real estate development

　　Theme park scene design method comprises two aspects, namely, to create an atmosphere and circumstances of the scene tour line design. After the scene Atmosphere refers set a good theme, the site as a stage, people or things associated with different languages, symbols convey different emotions, emotions condensed into a relatively unified spiritual atmosphere. After the episode of the tour line design, but also in setting a good theme, the setting of a story line throughout the tour, so tourists during travel there is a "venue for King" outside "venue for Love", along with tourists travel, scenic environment, scenic recreational certain circumstances in accordance with the progressive visitors into the area tour, just step into the movie, as the plot progressive and sublime emotions.

　　In leisure real estate development, how to make a theme throughout, which require the use of scenario design technology, first determine the theme, and then separating feelings node based theme of the plot, and then still different spatial nodes, search the corresponding emotions, so repeated scrutiny so each match, then by adding the landscape, activities, reinforce this mood. For example, to build a "Legend of Love" as the theme of the legend of the pedestrian street, this technology can be borrowed, according to the Cowherd and the pedestrian street is divided into legends met, fell in love, frustration, the eternal four chapters and chapters in different specific flowers, sketch , slogans, music as decoration, to develop different means of goods and services, such as "frustration" chapters, you can break up the construction of the museum, selling love mascot. Thus, it will be a commodity street, have turned into a plot landscape Street, Culture Street, experience the street.

　　(Vi) multi-industry chain polymerization method and leisure real estate development

　　Tourism is an important means to integrate a variety of industries, it resources, transportation, market basis for the three, including food, housing, transportation, travel, entertainment, shopping, body, therapy, school, pay the ten elements, formed recreation , hospitality, marketing, transportation, commerce, production, construction of the seven formats. Profit Point theme park attraction that long industrial chain. Currently common pattern is the theme of tourism, theme real estate, commercial and other themes related industries relative to the joint, rely on each other to form a recreation area, resorts, conference and exhibition, entertainment district, the pedestrian area, shopping recreation areas, tourist complexes and so on, become a melting residential, entertainment, business, cultural experiences and other elements in one of the more complete system of human settlements. Real estate development, tourism can take advantage of this powerful starting point, since the integration of related resources, development of industrial real estate, sports and recreational real estate, entertainment, real estate, movies, real estate, education and real estate.

　　Third, use of theme park development methodology conceived several real estate form

　　Pastoral CBD (a) restructuring spatial behavior

　　Namely CBD Central Business District is an important form of commercial real estate, as a regional economic development hub, CBD highly centralized economic, technological and cultural power of the city, with finance, trade, services, exhibitions, consulting and other functions, and with a perfect The municipal transportation and communication conditions. Like Manhattan, the City of London, Paris La Defense, Shinjuku, Tokyo, Hong Kong, Central, it is having a major impact in CBD. Currently, CBD because the gathering of many economic functions of the city, the most concentrated flow of people, people are busy, bad air, how to get liberated from the spatial concentration of CBD to low building density, low population density, ecological good natural environment, is very important.

　　Internet era make it possible to interact with real-time information, people can through information transmission technology, the spatial aggregation and aggregation phase separation behavior, we can take advantage of this condition, recombinant spatial behavior of the CBD, the CBD acts moved into the garden space, busy people, and the need to experience the traditional CBD shuttle transportation mode liberated from space crowded out, back to ecological good, quiet and comfortable countryside. That is, in leisure time, the information age, people return to dependence on the natural environment of an agricultural society, rather than relying on a common work space.

　　(Ii) cater to the elite Hermit Mountain Property

　　People lived in mountain forests is especially a cultural complex of the elite, after two thousand years of disseminated, has been transformed into a pursuit of the original ecology of natural and escape the hustle and bustle of life in the pursuit of social, cultural pursuits, even if many people do not really reclusive forest, It will be in the form of art to express the yearning Mountain.

　　Modern Chinese leisure residence in the environment of space, experience the behavior is basically copying the West, copy 3S (beach sand, sun sun, sea sea) idea, favored by the ocean in a civilized manner, showing a straightforward, open, simple features. Chinese culture is rooted in thousands of years of traditional farming community, Seclusion is the core idea of Chinese casual, research Seclusion cultural origins and cultural symbols, to explore Chinese-style Hermit Mountain real estate development, both to meet the different needs of leisure, but also contribute to the growth of Chinese upstart class, elite Chinese style high-end leisure market, but also help to explore solutions from the big city, away from the well-known scenic tourism project development of regional problems.

  (C) contribute to the elimination of fatigue more sense staircase

　　Climbing stairs in itself is a good recreational sport, but the city's people, but most take the elevator, then use a special time to run to the gym. Why not combine it? The reason is that the stairs do not have recreation elements. First of all, according to an acoustic principle, the stairs processed into piano stairs, namely the use of sound-sensitive element footsteps into strong sense of rhythm piano, and whispered soothing music with a configured sound do at the end, which formed a stairway music trail; Secondly, the staircase on the ground can be covered with smooth stones can massage, people can climb stairs barefoot, sports massage; in addition, can also grow flowers on the stairs, the formation of gorgeous fragrant garden walks. In this staircase, both can be adjusted by the sweet breath of pure music, but also to foot massage, but also to see flowers smell the flowers, the day's fatigue disappeared traveling in this staircase.

Fourth, the need to pay attention to several issues

　　(A) do not concern property age, in order to build the mentality of building heritage boutique real estate

　　China for 50 years, 70 years of property age restriction, makes a lot of rich people lack the patience to build boutique real estate, many so-called high-end real estate projects, mostly dependent on location, reputation, name, circle, but did not do in the physical aspects of real estate a boutique. Some villas, castles, and continued for hundreds of years in Western countries, become a symbol of the family, the region, and some private houses in ancient China, like the Lion Grove, Qiao Family Courtyard, also building for decades, to be sure, Chinese real estate property reform, will be relaxed life constraints, the current policy is expected, to judge the home 70 years after the shelter, it is unfounded. Build the future we want to build awareness of heritage for future generations to leave the building quality.

　　(Ii) the use of modern concept, future concepts for real estate refining friendly theme

　　For property Find Topics Traditionally, finding hundreds of thousands of years ago, like the theme of the opening of the North-South scholar eighty homes, town of Shenzhen 恩特拉 root European classical themes. In fact, many modern culture is very attractive. Why can the popular 1980s TV series, but there is no real estate belonging to the 1980s, when the singer, ecology, folk, passion, bell-bottoms, electronic games, Li Lei Han Meimei, Zi, etc., if we go to recover these memories, It is a market.

　　(C) Property from construction to operation of real estate, real estate revenue by extending special services

　　Traditionally, a one-time sale of real estate developers through the sale of the house, along with the sale of the house, the developer also cut trading relationship with the owner. Multiple income is a good means of risk-averse. Theme park in a large sense it is sold activity, it can borrow this way, organize community activities, supporting the development of catering, social, sports, business and other community support services, so as to extend the real estate income.

　　In short, casual gradually become citizens basic rights and regulatory requirements, we need a positive way of thinking from the topic of recreation more mature theme park development technology start actively introduce, grafting, integration, and promote leisure time real estate system from the details of the evolution of the micro-level.